Super 8 Cross Media Platform Research Question:
- Film Media in context
How does the industry promote film to audiences using?
Print media?
Broadcast media
(TV/Radio/DVD)?
E-Media?
Now look at each platform individually:
What are they
key issues and changes taking place in each platform?
Print Media is
not instant and free like E-Media
TV is becoming
less dictated by scheduling (Sky+), more and more specialist channels,
competition from the likes of You Tube
E-Media is hard
to police (piracy); people are bombarded with information; social networking
and increasing audience participation (user generated content)
How is each platform responding and adapting to
these issues and changes?
Focus on how
they are adapting to:
CHANGING
TECHNOLOGIES
CHANGING
AUDIENCE BEHAVIOURS (all audiences, not just the young!)
2.
How are texts in the three platforms constructed?
Print media by
reviews of the movie in newspaper and magazine and the print media also show
how the movie got its inspiration for example a spin off publication such as
comic book and super 8 is also a comic book.
Furthermore, the
empire magazine did a feature article on Super 8 on the director J.J Abrams and
the producer Steven Spielberg where J.J Abrams got his inspiration from.
Super 8 is
promoted by broadcasting by having many different trailer as they can be viewed
in many different ways to appeal to there audience and Super 8 was sent out by
trailer in three different ways which are theatrical trailer to suit the
audience who go to watch films, TV trailer for audience who watch TV and the
last one was a Interactive Trailer which was viewed through a game called
Portal 2 which was viewed by children who like action/adventure games.
E-media:
The e-media to
promote Super 8 was different to any other type of film as they had viral
marketing going on for the film which was a massive hype for the film, which
the first trailer of the film was attached to the film Iron Man 2 and this
trailer there was a hidden message, that message was revealed by the fans as
they analysed the trailer which led to a website, ‘Scariest thing I ever saw’
which had a old computer that relate to the film's story line the
computer was eventually revealed to belong to Josh Woodward, the son of Dr.
Woodward, who is trying to find out what happened to his father Another viral
website, Rocket Poppeteers was also found but is indirectly related.
The official
Super 8 website also contained an "editing room" section, which asked
users to find various clips from around the web and piece them together. When
completed, the reel makes up the film found by the kids in Dr. Woodward's
trailer, showing the ship disintegrating into individual white cubes, and the
alien reaching through the window of its cage and snatching Dr. Woodward.
Super 8 also had
e-media merchandising such as that are available of the move for examples
the many soundtracks of the movies which range from the title track to the
ending track altogether there are 33 tracks in the movie which lead up to 70
minutes of the whole movie and also and blu-rays of the movie came out on the
22ND November 2011. Also there was Super 8 Twitter promotion for any of the
audience which followed them also links on website. Itunes download an app that
shows a camera and you can edit a video it cost about 0.69p Version 2 of
Super 8™ is all about sharing! You can now share videos everywhere you can view
them on Twitter, Facebook, YouTube and via E-Mail.
Print media will
give a review of a new film, provide information about the cast, certificate,
etc and will often include an interview with the star or director and the codes
and convention in a print media is One strong key image,
Words are kept to a minimum The title is always included, The slogan is also included on the
print advert, The scheduling information always included, Channel logo is prominent
and on the right hand side and The print advert is usually a4 landscape size so
that it is versatile and can be used at various sizes in newspapers, magazines
or on billboards.
Broadcasting uses different types of such as
radio, the
title of the documentary is usually said along with the scheduling of the
documentary. They always include what channel the documentary will appear on
(this is usually said last), Extracts from the programme are used, usually
involving a key element from the documentary. There is a voice over which
intercuts throughout and outlines the narrative, sometimes posting questions to
the audience that will be addressed in the documentary. This is used to
intrigue the audience into wanting to watch the documentary. Usually lasts
for 30 - 40 seconds and there is always a music bed and the advert is always
played on an appropriate radio channel; BBC programmes can be advertised on
Radio 1.
3.
How do audiences access the text across the 3 platforms?
Well Super 8
target audience is family audience, we the audience know this as the children
in the family use identification to identify and relate with the protagonist
who is a little children him self who has lost his mother. Plus, the parents in
the family can also have a bit of identification as they look back to the past
which they have a nostalgic effect on them as it reminds them of their
childhood as the film had some memories such as the camera which brought back
memories.
Print media
usually reaches an older audience, normally they are aiming to an older
audience as they will grabbed in by the name Steven Spielberg as he has made
many successful films before and the review in the magazine or the newspaper
will make them read on to see if the film is suitable for their family to
watch. This platform doesn’t interact with the audience at all unless the
newspaper or the magazine is a electronic version and this way the audience can
give their own view, for example a comment. But print media doesn’t allow the
audience to interact. Plus the audience don’t play any role in the construction
of the newspaper or the magazine unless the editor of the newspaper or the
magazine go to watch super 8 themselves.
Broadcasting is
Television, radio or DVD as most of the audience it is statistically, there are
26 million people who own a television and TV license and many people go to the
cinema for example 31 million people so most people find out about new films
through the TV from trailers to talk shows and Super 8 have done this through
to ways by having many different country channels viewing the interview which
was shown on BBC and Hit list an Australian show this brings out different
types of ethnicity to watch the film and this is what will help the film go
global which is globalisation.
4. How are representations constructed across the 3
platforms?
The characters in the
film are represented in the print media by many different ways as newspaper reviews
plus articles Explains what it was
like to work with the man who inspired him to make movies – and why he's proud
to be a geek plus J.J Abram’s also discusses that the children in the movie were
very fun to work with and they also gave him more inspiration as they made the
film set fun to work. But this abandoned all the stereotypes on young people as
one of the unreliable,
careless, self-entitled, never going to achieve anything.
In broadcasting media the
characters are represented as spontaneous as they have many interviews in the
MTV movie awards which the main protagonist of the movie takes part in also the
director and producer also take part in a interview take by hit list and
discuss how they came about with the film and this also overcomes the stereotypes
of that the young children can be lazy and greedy but this also shows that the
children can be responsible if they have the right sort of background and shows
that they can also be a good role model for other children.
5. What institutional issues are raised in the case
study?
The institution are vertically integrated this
when the company splits up the production, promotion and distribution of the
film. The main institution connect to the promotion on super 8 is Paramount
