Tuesday, 29 November 2011

Super 8 Cross Media Platform Research:

Moving Image-
E-media-
  • Viral Marketing:  Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's story line (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The viral campaign generated massive hype for the film long before its release.
  • Downloads: are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie.  
  • DVD's: Blu-rays of the movie came out on the 22ND November 2011
  • Social Networking: Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website.
  • Blogs: http://www.super8news.com/ - Bluray Review
  • Games:Super 8 had an interactive trailer in a game called portal 2.
  • Extra scenes: which are deleted from the actual movie itself has been shown on website called slash film.   http://www.slashfilm.com/deleted-scenes-711-sequence-super-8-musical-sequence-sucker-punch/
  • Downloads: I tunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail http://itunes.apple.com/gb/app/super-8/id435739918?mt=8
  • Review website:www.imdb.com/title/tt1650062/
  • Official Website: www.super8-movie.com/
Print:
Posted by at 08:58 0 comments

Sunday, 13 November 2011

LIGHTING

LIGHTING
FILM EXTRACT
Halfway Home

http://www.youtube.com/watch?v=o49k28p6uu0&feature=related

The lighting in the film extract is low key lighting as many back lights have been used to soften the scene where he is putting hot water in the cup and then when the close up happens there is a top lighting is happening on the person face to make his features more outstanding; also used is under lighting to produce a distorted effect to help the audience with the enigma codes.

Furthermore in the next scene there is a lot of back lights used to create a silhouette and to cover his facial features so this goes from light to dark to show that he has a evil and good so this is good vs evil a binary opposition which was shown by Propp.

The night sky line is used as a back ground to make the person stand out more to the audience so the enigma codes are bought up again and this makes the audience ask who is this person and why is he being portrayed as the only person in this film.

STILL IMAGE


This still image has one main light and that is back lighting to show that it is creating good and bad side to the person also the bullet in his hand is reflecting in a way to us to show that he has done something bad. His facial expression are shown to be deceiving as he look distressed about what he has done.
Posted by at 05:32 0 comments

Thursday, 20 October 2011

Review of Super 8

Well, what can I say I went to the cinema with an open mind but three words which officially come to my mind are jumpy,jumbled and fast.

This is a insight of the movie, the plot of the movie was absolutely clear as the main character of the movie joe lamb's mother dies and he isn't connect with his police officer dad in any way and he doesn't know anything about him and summer starts his friend Charles has entered the film festival and he record a film so Charles decides to do a horror movie shot on his super 8mm camera (this is where the film name comes from). At midnight they all gO to shoot the movie where a terrific accident happens which their biology teacher is involved who is a ex air force scientist and reveal it wasn't a accident but scientific experiment to help a creature to go back home while the air force get involved people and metal object disappear to help build its ship and his dad tries to calm the villagers but get thrown into a retreat by the air force captain leader and his enemy's daughter gets eaten and abucted by the alien and then they all get evacuate by the air force and then the children go to look for their friend and then the alien builds back his ship and goes home.

The director is J.J Abrams who has made another sci-fi movie star trek which relates him to like extra terrestrial themes and he has paid homage to Steven Spielberg who is also the producer of this movie and he is the one who added the aspect of children which he has in two of his own movies Goonies and E.T.

The music of the movie was very intense and create the atmosphere to be very jumpy and the explosions where really believable that is one of the aspect of the film I really like.

Overall I would give the film three stars as the air force in the movie ruined it and the alien wasnt realistic and it was really rushed at the ending which J.J Abrams just wanted to end it
Posted by at 11:56 0 comments

Thursday, 13 October 2011

Review of two trailers in media awards

Year 12 production:
Engima: 
A young girl get pregnant leading to conflict between mother and many more murders follow
The trailer shows a close up of the girl face to exaggerate the emotion and then the and long shot to show the surroundings with her friends and the dialogue is very clear besides that there is a mid-long shot showing her mum shoving the girl down the stairs to look more dramatic.
Www: There are various shot used
A great narrative structure and shows bits of the narrative
Ebi: if they had less dialogue and more dramatic scenes

Year 13 production:
Music video - I hate love yusra Khaled
She used scenes from her love life as a flashback or a nostalgic memory to show or remember the good old times and it also shows a long shot of her dancing but in a silouette  
Furthermore if there was more close ups shown
Posted by at 10:05 0 comments
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