Exam Plan: 

Exam Question:
Consider the reason media products from your case study are presented across a range of media platforms.

• Provide a brief outline of your case study.
• Advantages of producers of each platforms.
• Support your answers with three examples of the media platforms.

Introduction:

Media products are  the reasons why super 8 is present across a range of media platforms....

-to reach their target audience and a wider range

- using a Hypodermic needle to inject into their target audiences

Paragraph One:

Outline of my case study:

Discussing every platform in different section:

Broadcasting: Theatrical Trailers, TV Spot, TV interviews & Radio Interviews

Print  : Books, Magazine, Comics and Posters

E-media:   Viral Marketing, Downloads, Games, Blogs, Extra Scenes, Official Website & Review Website

Paragraph Two

Different media platforms and the advantages of producer

There are Different advantages in using various media platforms, as in the over saturated market every producers wants their film to stand out to the audience they are appealing to. So to stand out they use a variation's of platforms.

variation- targets different socio-economic bands, gender and age for their audience.

E-media

social networking sites

-cheaper

-faster 

-interaction audiences feel more involved which could bring out the uses and gratification need of social integrative-leading to friends and family discussing about the movie- for example hash tagging on twitter

-globalization-  audiences round the world through social networking.

-reaches a younger audience as they are into "lean forward media" - which could lead to pester power.

Moving image

trailers

- gives more information about the movie- best bits are shown

- "lean back" and "lean forward media" such as it is available on TV and internet

- uses and gratification-  identification- the characters for example family character such as children in the family & homage to Spielberg brings old fans- nostalgia from older members of the family

- can reach high/low economic band depending on which channel or website the trailer is shown

-old/younger audience such as it is avialble on-line and TV (Cross media through e-media)

print media

 billboard( posters)

- lean back - you pass the billboard- therefore the information comes to you

- high economic band- billboards on a high way- cars

- enigma codes which builds up questions about the film from first sight and makes up narrative structure in audiences mind- Propp

- cognitive needs- gives and lets audience gain knowledge and information

in conclusion

reason for being presented in range of media platform is to attract various audiences

...

save money, stand out, cross media

- but are more present in e-media

- faster, cheaper, 

moving image/print

-costly

least effective

and in decline