Tuesday 29 November 2011

Super 8 Cross Media Platform Research:

Moving Image-
E-media-
  • Viral Marketing:  Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's story line (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The viral campaign generated massive hype for the film long before its release.
  • Downloads: are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie.  
  • DVD's: Blu-rays of the movie came out on the 22ND November 2011
  • Social Networking: Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website.
  • Blogs: http://www.super8news.com/ - Bluray Review
  • Games:Super 8 had an interactive trailer in a game called portal 2.
  • Extra scenes: which are deleted from the actual movie itself has been shown on website called slash film.   http://www.slashfilm.com/deleted-scenes-711-sequence-super-8-musical-sequence-sucker-punch/
  • Downloads: I tunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail http://itunes.apple.com/gb/app/super-8/id435739918?mt=8
  • Review website:www.imdb.com/title/tt1650062/
  • Official Website: www.super8-movie.com/
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