analyse advert easter homework with a bit more because i was away.

Media Forms: What techniques does the advert use to establish  engage the audience?

Camera shots: close ups, long shots to show the whole scene

 Lighting: high key lighting

Misc-en-scene: whiteSounds: Julie Andrews- my favorite things- sound of music  

Editing: continuity editing

In this advert they do not use many techniques but use some techniques such as camera shots like a long shots as they are used to show the whole scenes, this makes it easier for the audience to see what the actors are doing and what they are constructing from the cake. Also they have used close ups to show the determination of the actors which is shown from their facial expression in the first shot of the advertisement, this engages the audience as they also connect with the actors are more determined to find out what is happening next.

The lighting that is used throughout the advert is high key lighting which means more filler lights have been used. Furthermore the effect shows that it is more realistic as it is a work environment in factory with the audience can relate to and identify (uses and gratifications). 

The misc-en-scene is also made of the colour white; white is a powerful colour which connotes many different types of meaning  but for this advert it can show that cake making and car making are the same so it shows the audience that it is a simple job to create a car and it is simple to use.

Also the sounds or music as I should convey that has been used is as non diegetic music which has been edited in to the  back ground is Julie Andrews song from Sound of music, which could engage audience as it can have a positive nostalgic effect as it can help the older members to remember the good old times, the smile of Julie Andrews. 

The edits that have been used is a montage sequence this means shots being placed next to each other but not following a necessary linear narrative but the shots convey a message through the advert to the audience for example the message which is conveyed through this advert is that a lot of hard work is needed to build a car.    

Media Institutions: In what ways is the extract typical of the television industry and values does it promote?

The television advertisement is typical of this television industry which is a public service broadcaster (BBC), a public service broadcaster which means that the public pay a license fee to the government to fund a few channels in agreement so that the audience are inform,educate and entertain and it is short and sweet to show that they will not be overrun with advertisements so will not miss any other programme they will like to watch on the programme and the public or the audience are paying for something they want. 

Also the advertisement is not very long so the television industry doesn't fully inform the audience what the programme is about as it shows a man pressing a button and some music in the background and this shows that the audience nothing, in this perspective, the television industry (BBC) should extend the advertisement but also a short advert will create suspense which the television industry wants as it will increase the audience ratings as more people will want to watch it.

Media Representations: How is sexuality represented in the extract? (0:53-1:11)

The women in the video are represented to  be sexually appealing as they are dressed in scantily clad clothing which portrays the idea of the male gaze (Laura Mulvey) which means that men get a visual pleasure from seeing women just half naked this shows that the sexuality is represented negatively.

Also the man standing in the middle shows that he is the main man of the music video and the man wearing black and white clothing as it shows he is some sort of importance and it sets up patriarchal ideology which means that Snoop Dogg is the male dominant and thinks he rules women. 

Media Audiences: Who does this brand appeal to?


This brand appeal mostly to men who are looking for a female companion, although there is a website in the end of 'Facebook' which is connecting the advertisement to go viral, which will attract a more globalized audience( uses and gratifications) through Facebook as Facebook is a network which is used around the world. As in recent events Twitter has been a big platform for starting revolutions (Arab spring) it makes it more current and is seen as a big platform. And making audiences want to support lynx as it doesn't need much effort from them.

This also appeals to men who come from the socio economical class of C1 and C2 as it shows a man working to please someone and the C1 and C2 are men who are middle class and do building jobs and this could help them identify and relate as they are always trying to please someone to get anything. Furthermore the psycho-graphics that they fall into is aspires as they wanted to get anything by aspiring to be someone.