Big bad wolf

Question 1:
There are many different types of techniques that are use to persuade the audience to purchase and consume the guardian, as the first scene is of the fire and the stove which reminds us of a childhood stor of the three little pigs and the story is based on the three little pigs, this portays the idea of the non realism to the audience as the story is make belief and that we lead the audience to think that the guardian is make belief and is untrustworthy but the fire connotes the ideas of hot and fresh news and the guardian get the first insight in to the story.

Leading on to the next shot where the audience see a the newspaper mock-up and this is also links to the end shots as the news has been  shown in a different format for example new technology like 'twitter' and in different media forms as website, print and available on phones which is shows that the newspaper is portable for the audience; as the news is being shown to the audience as it is able to be viewed anywhere and at anytime.

The police also play a big part in the advertise of the guardian advertisement as they are shown using guns and lasers as they are usually shown as a phallic symbol, this makes the audience think that they are meant to voyeur over the police as they are all men so meant to have the 'male gaze' which is Laura Mulvey's idea for women to look at men in a sexual way. Contradicting that some people hate the police and call them 'pigs' and which is humorous as they have situate the police with pigs.

Question 2:

The newspaper is being represented to be unreliable as they don't know who blew the house, but also show the audience that every story has two sides and they should listen to everybody point of view and opinion so this shows the audience that the guardian can be reliable and non reliable at the same time as they will also counter argue what they have to say by providing two sides to the story.

Furthermore, the news is being represented to be gone viral, throughout cross media;Tv advertising, e-media and print, to show many ways of  purchasing a guardian newspaper for example trending on twitter in different languages to help some of the audience identify with the language but some of  the audience may identify with the problems for example the finacnial problems which portrays a sense of normality and realism       .

Question 3:

An issue of new technology that this ad raises, that technology is more advance and is still improving and now that print is in decline; therefore it is vanishing into e media, but as print was a lean backwards media. e media is a lean forward piece of media where the viewer gets more interacted and they get more interactive and want to read more.     

Question 4:

The news advertisement is trying to appeal to a younger audience by involving e media to a different type of way to consume a broadsheet newspaper and once the younger generation have read it they will also discuss it on social networking such as Facebook and twitter, this is creating interactivity a way to keep the reader interested and amused and that is why today generation is more PC- literate than using a pen or paper.