Websex: What's the Harm



The voice-over of the women Nathalie Emmanuel is being overlapped with an non diegetic sound which is dub step or electro pop which it portrays it had been made for a younger audience. Plus the detonative meaning of the music is that it is very up beat but the connotation of the music is that is a documentary about young people grabbing sex in different ways. The misc-en-scene is the costume is very casual which hints the idea of realism that helps the documentary to feel normal. The images are mostly of young women and men that are using the internet for sex lives, and uploading nude pictures of them to attract other individuals.

The documentary portrays a negative view against all younger generation as it might show that  all younger men and women do have sex this way and the younger generation is also called the 'internet generation' which shows that they are more advanced.

The target audience ranges to 16-24 year old as the interviewees are all in the ranges of 16-24 but it will help the audience to identify with them as they may try to have sex this way furthermore appeals to the audience as they are discussing technology that the younger generation like to keep up-to-date with latest technology.


The documentary falls into the category of expository and reflexive. The codes and conventions that are are being used n this documentary is a voice over of the documentary maker and real footage but the documentary also takes part in the documentary by involving herself in the subject's life. The audience is informed and educated about new technology and how it is being used for things like sex. 


The institutional source of the text has been collected by a research on their target audience of 16-24 to see what 'Websex' starts at or happens. The people who control what the institution produced is us, the public. Therefore it is a public service which is funded by the tv license 

TECHNNOOPHOBESS

BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.

AUDIENCE: 

 The program will appeal to average BBC Three audience as BBC three target audience is 16 - 34 years old for all types of programs viewed on their channel also those ages are the newer generation who are into technology and still discovering the world of technology. The audience will fall into the socio-economic categories is C1, C2 who can afford the technology so that they will be interested in watching a documentary about technology and E as that is where the students fall into and the younger generation.   

INSTITUTION: 

It will be shown at roughly 10:30, after the watershed so that swearing and other things can be included such as any sexual activities. Because the prime time is past 9pm and this program will not be for family target audience   


MEDIA FORMS: 
Many BBC Three I watch are Observational and expository  documentary and the codes and convention that should be inputted into program and that in expository documentary there is a voice over and no presenter and interviews with the subject and in a observational documentary will allow the cameras to be hidden and this allows them to behave naturally as subjects try to get over their phobia.  

REPRESENTATION: 

I would expect a negative representation of the 'Technophobes' as they are living in the 21st century and have not been able to adapt to the 21st century lifestyle. 

WEB BLOG REVIEW:

Have seen the new programme? OMG!! I don't know what has happened to people in the world they are scared of everyday technology. The show is called ‘Technophobes’ shown on BBC3. Seriously? I mean how you could be scared of laptops, phones, even television. Well one of the girls called Yeshi who is 17 years  was scared of picking up the house phone well that is ridiculous seriously that was not normal especially for someone who is around my generation. Plus a man was frightened for April as digital switch over was going to happen tell me what the hell was all that about. But besides the bizarre of this programme is was really entertaining also informative , I learnt a lot about how people brains work with phobias and what part of the brain it actually affects and weird phobias are to do with different story from each person. Great show, weird subject. :-)  

Documentary

Documentary


There are five different types/modes of documentary:

• Expository
• Participatory 
• Observational
• Reflexive
• Performative  

The Expository Mode directly speaks to the viewer by using a voice-over, This is the main mode we as an audience identify with; Which points out verbal commentary and argumentative judgement that the voice over (voice of god) portrays in the documentary that also attempts to persuade the audience to a particular point of view. This is one of the oldest forms of documentaries. An example of expository mode is used in nature documentaries such as  'the blue planet' .

The Participatory Mode interacts with the subject, interviewing them but tend to be formal as the subjects are normally 'on the run' from being interviewed. Usually used for the news as footage and it is recorded by a handheld or hidden camera. Documentary makers are shown to the audience as they take part in the action.  For example the participatory mode is used documentaries such as the BBC 'rogue traders' where they try interview people who are conning people into all sorts of house work etc and paying the con artist a lot of money

The Observational Mode is observing/ viewing the subjects daily life and circumstances , documented their life with and obtrusive camera (invisible) allows the subject to forget about the camera plus behave more naturally letting the audience to get to know the subject better. An example of observational mode is human's life docs for example "OCTOMUM" which follows the life of a mum who gave birth to eight kids.  

The Reflexive Mode catches on actively with issues of realism and representation accepting the presence of the viewer also uses re-enancments. Examples of reflexive documentaries follow the lives of celebrity 'when Fearne met..' and Keeping up with the Kardashians.

The Performative Mode interacts with subjects, comments on the process of documents normally an undercover investigation addresses the audiences emotionally and the subject of the documentary normally relates to do with identify. Performative Mode is usually used in documentary such as panorama on BBC       

                 

 

     

Exam Plan: 

Exam Question:
Consider the reason media products from your case study are presented across a range of media platforms.

• Provide a brief outline of your case study.
• Advantages of producers of each platforms.
• Support your answers with three examples of the media platforms.

Introduction:

Media products are  the reasons why super 8 is present across a range of media platforms....

-to reach their target audience and a wider range

- using a Hypodermic needle to inject into their target audiences

Paragraph One:

Outline of my case study:

Discussing every platform in different section:

Broadcasting: Theatrical Trailers, TV Spot, TV interviews & Radio Interviews

Print  : Books, Magazine, Comics and Posters

E-media:   Viral Marketing, Downloads, Games, Blogs, Extra Scenes, Official Website & Review Website

Paragraph Two

Different media platforms and the advantages of producer

There are Different advantages in using various media platforms, as in the over saturated market every producers wants their film to stand out to the audience they are appealing to. So to stand out they use a variation's of platforms.

variation- targets different socio-economic bands, gender and age for their audience.

E-media

social networking sites

-cheaper

-faster 

-interaction audiences feel more involved which could bring out the uses and gratification need of social integrative-leading to friends and family discussing about the movie- for example hash tagging on twitter

-globalization-  audiences round the world through social networking.

-reaches a younger audience as they are into "lean forward media" - which could lead to pester power.

Moving image

trailers

- gives more information about the movie- best bits are shown

- "lean back" and "lean forward media" such as it is available on TV and internet

- uses and gratification-  identification- the characters for example family character such as children in the family & homage to Spielberg brings old fans- nostalgia from older members of the family

- can reach high/low economic band depending on which channel or website the trailer is shown

-old/younger audience such as it is avialble on-line and TV (Cross media through e-media)

print media

 billboard( posters)

- lean back - you pass the billboard- therefore the information comes to you

- high economic band- billboards on a high way- cars

- enigma codes which builds up questions about the film from first sight and makes up narrative structure in audiences mind- Propp

- cognitive needs- gives and lets audience gain knowledge and information

in conclusion

reason for being presented in range of media platform is to attract various audiences

...

save money, stand out, cross media

- but are more present in e-media

- faster, cheaper, 

moving image/print

-costly

least effective

and in decline

Super 8 Cross Media Platform Research Question:

Super 8 Cross Media Platform Research Question:

1. Film Media in context

How does the industry promote film to audiences using?

Print media?

Broadcast media (TV/Radio/DVD)?

E-Media?

Now look at each platform individually:

What are they key issues and changes taking place in each platform?

Print Media is not instant and free like E-Media

TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube

E-Media is hard to police (piracy); people are bombarded with information; social networking and increasing audience participation (user generated content)

How is each platform responding and adapting to these issues and changes?

Focus on how they are adapting to:

CHANGING TECHNOLOGIES

CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)

2. How are texts in the three platforms constructed?


Print media by reviews of the movie in newspaper and magazine and the print media also show how the movie got its inspiration for example a spin off publication such as comic book and super 8 is also a comic book.
Furthermore, the empire magazine did a feature article on Super 8 on the director J.J Abrams and the producer Steven Spielberg where J.J Abrams got his inspiration from.   


Super 8 is promoted by broadcasting by having many different trailer as they can be viewed in many different ways to appeal to there audience and Super 8 was sent out by trailer in three different ways which are theatrical trailer to suit the audience who go to watch films, TV trailer for audience who watch TV and the last one was a Interactive Trailer which was viewed through a game called Portal 2 which was viewed by children who like action/adventure games.  


E-media:
The e-media to promote Super 8 was different to any other type of film as they had viral marketing going on for the film which was a massive hype for the film, which the first trailer of the film was attached to the film Iron Man 2 and this trailer there was a hidden message, that message was revealed by the fans as they analysed the trailer which led to a website, ‘Scariest thing I ever saw’ which had a old computer that relate to the  film's story line the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father Another viral website, Rocket Poppeteers was also found but is indirectly related.


The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward.


Super 8 also had e-media merchandising such as that are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie and also and blu-rays of the movie came out on the 22ND November 2011. Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website. Itunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail. 


Print media will give a review of a new film, provide information about the cast, certificate, etc and will often include an interview with the star or director and the codes and convention in a print media is One strong key image, Words are kept to a minimum The title is always included, The slogan is also included on the print advert, The scheduling information always included, Channel logo is prominent  and on the right hand side and The print advert is usually a4 landscape size so that it is versatile and can be used at various sizes in newspapers, magazines or on billboards.


Broadcasting uses different types of such as radio, the title of the documentary is usually said along with the scheduling of the documentary. They always include what channel the documentary will appear on (this is usually said last), Extracts from the programme are used, usually involving a key element from the documentary. There is a voice over which intercuts throughout and outlines the narrative, sometimes posting questions to the audience that will be addressed in the documentary. This is used to intrigue the audience into wanting to watch the documentary.  Usually lasts for 30 - 40 seconds and there is always a music bed and the advert is always played on an appropriate radio channel; BBC programmes can be advertised on Radio 1.




3. How do audiences access the text across the 3 platforms?
Well Super 8 target audience is family audience, we the audience know this as the children in the family use identification to identify and relate with the protagonist who is a little children him self who has lost his mother. Plus, the parents in the family can also have a bit of identification as they look back to the past which they have a nostalgic effect on them as it reminds them of their childhood as the film had some memories such as the camera which brought back memories.  
  
Print media usually reaches an older audience, normally they are aiming to an older audience as they will grabbed in by the name Steven Spielberg as he has made many successful films before and the review in the magazine or the newspaper will make them read on to see if the film is suitable for their family to watch. This platform doesn’t interact with the audience at all unless the newspaper or the magazine is a electronic version and this way the audience can give their own view, for example a comment. But print media doesn’t allow the audience to interact. Plus the audience don’t play any role in the construction of the newspaper or the magazine unless the editor of the newspaper or the magazine go to watch super 8 themselves.     


Broadcasting is Television, radio or DVD as most of the audience it is statistically, there are 26 million people who own a television and TV license and many people go to the cinema for example 31 million people so most people find out about new films through the TV from trailers to talk shows and Super 8 have done this through to ways by having many different country channels viewing the interview which was shown on BBC and Hit list an Australian show this brings out different types of ethnicity to watch the film and this is what will help the film go global which is globalisation.     




4. How are representations constructed across the 3 platforms?
The characters in the film are represented in the print media by many different ways as newspaper reviews plus articles Explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek plus J.J Abram’s also discusses that the children in the movie were very fun to work with and they also gave him more inspiration as they made the film set fun to work. But this abandoned all the stereotypes on young people as one of the unreliable, careless, self-entitled, never going to achieve anything.
In broadcasting media the characters are represented as spontaneous as they have many interviews in the MTV movie awards which the main protagonist of the movie takes part in also the director and producer also take part in a interview take by hit list and discuss how they came about with the film and this also overcomes the stereotypes of that the young children can be lazy and greedy but this also shows that the children can be responsible if they have the right sort of background and shows that they can also be a good role model for other children.    


5. What institutional issues are raised in the case study?
 The institution are vertically integrated this when the company splits up the production, promotion and distribution of the film. The main institution connect to the promotion on super 8 is Paramount as they revealed the film to their social networking audience to reach a higher mainstream audience which reaches variety of audiences. As they tried to put across sneak peek previews of the film to their twitter users which all link to the e-media also they used the 7/11 website which gives out free tickets but the strange way that they reach their audiences is that they are giving free tickets to space which is a simulation flight that feels exactly like space. It provides new audience experiences as the audience can stay interactive and are involved in contest which the main aim is to win.  

Super 8 Cross Media Platform Research:

Moving Image-

• Theatrical Trailer- http://www.youtube.com/watch?v=m_GA2tiG1TU- 
• TV Trailer- http://www.youtube.com/watch?v=jYugZCGZTa4&feature=related
• TV Interviews-Hit List TV is program which is only shown to Australian viewers as it is based in Australia and they did an interview of Super 8 which is also shown as a chat show as both the chat show host create a chatty and friendly environment.
• Radio Interview- Front Row G

  erald Seymour; JJ Abrams's Super 8

   http://www.bbc.co.uk/iplayer/episode/b012wjd9/Front_Row_Gerald_Seymour_JJ_Abramss_Super_8/

E-media-

• Viral Marketing:  Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated an old computer and contained various clues to the film's story line (the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father). Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The viral campaign generated massive hype for the film long before its release.
• Downloads: are available of the move for examples the many soundtracks of the movies which range from the title track to the ending track altogether there are 33 tracks in the movie which lead up to 70 minutes of the whole movie.  
• DVD's: Blu-rays of the movie came out on the 22ND November 2011
• Social Networking: Also there was Super 8 Twitter promotion for any of the audience which followed them also links on website.
• Blogs: http://www.super8news.com/ - Bluray Review
• Games:Super 8 had an interactive trailer in a game called portal 2.
• Extra scenes: which are deleted from the actual movie itself has been shown on website called slash film.   http://www.slashfilm.com/deleted-scenes-711-sequence-super-8-musical-sequence-sucker-punch/
• Downloads: I tunes download an app that shows a camera and you can edit a video it cost about 0.69p Version 2 of Super 8™ is all about sharing! You can now share videos everywhere you can view them on Twitter, Facebook, YouTube and via E-Mail http://itunes.apple.com/gb/app/super-8/id435739918?mt=8
• Review website:www.imdb.com/title/tt1650062/
• Official Website: www.super8-movie.com/

Print:

• Books: The movie was a comic based movie which was called "Super 8". http://www.amazon.com/ABRAMS-Preview-TEASER-Origin-Comics/dp/B0052MHE32
• Magazine: Empire online did a featured article on J.J Abrams + Steven Spielberg   and their new movie super 8
• http://www.empireonline.com/news/story.asp?NID=31101
• Newspaper reviews plus articles: Explains what it was like to work with the man who inspired him to make movies – and why he's proud to be a geek.  http://www.guardian.co.uk/film/2011/aug/01/jj-abrams-spielberg-super-8
• Comic: super 8 was a adaption of a comic and it was also J.J Abrams inspiration along with Steven Spielberg
• Posters:
• 
• 
  

LIGHTING

LIGHTING
FILM EXTRACT
Halfway Home

http://www.youtube.com/watch?v=o49k28p6uu0&feature=related

The lighting in the film extract is low key lighting as many back lights have been used to soften the scene where he is putting hot water in the cup and then when the close up happens there is a top lighting is happening on the person face to make his features more outstanding; also used is under lighting to produce a distorted effect to help the audience with the enigma codes.

Furthermore in the next scene there is a lot of back lights used to create a silhouette and to cover his facial features so this goes from light to dark to show that he has a evil and good so this is good vs evil a binary opposition which was shown by Propp.

The night sky line is used as a back ground to make the person stand out more to the audience so the enigma codes are bought up again and this makes the audience ask who is this person and why is he being portrayed as the only person in this film.

STILL IMAGE


This still image has one main light and that is back lighting to show that it is creating good and bad side to the person also the bullet in his hand is reflecting in a way to us to show that he has done something bad. His facial expression are shown to be deceiving as he look distressed about what he has done.